Introduction
April is a rare leader who has significant expertise around digital marketing and measurement, and has been evangelizing finding the emotive insight in the data since her career started in 1997. She currently serves as CEO at Digital Analytics 101.
What discipline do you work in professionally?
Digital Analytics, web and mobile measurement.
What is your expertise level in CS? Be as thorough as possible.
My clients include some of the top coupon bloggers, so content strategy (placement, visibility, SEO, etc.) is one of our standard topics.
If you don't already do so, are you interested in practicing content strategy as a profession? Please explain.
I think content strategy is a fundamental part of any digital marketing strategy, so I'm already using it in my profession.
What do you hope to gain from this group? What do you hope to contribute?
I'm hoping to meet others who understand the importance of measuring your content strategy, so we can exchange ideas and case studies.
What part of town do you live in?
Rowlett
